Perennial Symposium favorite Andrew Lang will facilitate this sure-to-be engaging session on how associations are maximizing their non-dues revenue streams in today's economic environment. The hour will begin with brief presentations be the three panelists and then continue with plenty of time for a group wide discussion. Andrew will begin the conversation with the 5 Key Steps to Increasing Revenue. Then Susan Cantrell will discuss the challenges of identifying and implementing new revenue streams within an association. Andy Steggles will conclude the presentation with how non-profits are best able to create net income from social networking and related methodologies.

Andrew Lang is President of LangCPA Consulting, a firm located in the Greater Metropolitan Washington Area specializing in Financial Solutions for Nonprofits. Andrew is a nationally recognized expert who has dedicated his thirty-year career to helping organizations better fulfill their missions by listening carefully and assisting them in finding good solutions.

Susan A. Cantrell is Vice President, Resources Development at of the American Society of Health-System Pharmacists (ASHP), a 35,000-member national professional society located in Bethesda, Maryland. Cantrell leads the society’s efforts to explore and implement solutions that result in non-dues revenue. In this role, she oversees corporate relations, business development, and business planning activities to help support member services and facilitate fulfillment of the organization’s mission.



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Andy Steggles is the Chief Operating Officer & Social Strategist for Higher Logic, a white label social media software company. Before he started at Higher Logic, Mr. Steggles was the Chief Information Officer of the Risk & Insurance Management Society, Inc. (RIMS) where he headed their social strategy initiatives. Mr. Steggles was also the founder of the Social Networking and Media Association, a non-profit dedicated to the advancing the social web.